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Marketing Fail by AeroPlan?

Who is the failure, AeroPlan or the businesses that are associated with AeroPlan? What am I talking about you ask? Well, just this….. AeroPlan gives and takes away. They have a policy that if a one year span goes by and you have not used your points or added to them, you lose whatever you have to zero. You may have saved for ten years, but miss that one year and it is all gone!
Recently this happened to someone very important to DiGiCoMarketing. This person contacted AeroPlan with their displeasure and asked them to return their points. AeroPlan would not. They were advised that several years ago an email was sent to them (an email account that had not used for about six years), informing them of this “new” policy.
There was no consideration.

Therefore, this person cancelled their AeroPlan account and now refuses to have anything to do with them. BAD PUBLICITY AEROPLAN!

Now, what about all the businesses that offer AeroPlan points as a reward to their customers? With AeroPlan’s bad reputation, how damaging is this relationship to that business?

If you, as a consumer, are no longer going to collect AeroPlan points, and you need to buy something, and there is a store with the product + AeroPlan points and a store with the Product + AirMiles points, or another reward that you accumulate; well which one are you going to go shop at? This is a no-brainer for any business!

Take a look at who YOU are associating with. Do they have the kind of reputation you want reflected through YOUR business? If not, then look for a partnership that is more in alignment with your own VALUES !!

AeroPlan – You have FAILED us!!

AeroPlan Fail

SOHO Victoria

Recently I had the good fortune to be a guest at an amazing event in Victoria, BC, called ‘SOHO Victoria’. SOHO stands for Small Office Home Office, and the focus of the seminar was the small business person, or the person who works from home. Since this is of interest to me, I found great value in the sessions provided.

If you are a business person working on your own or with a few employees, or you work from home; I highly recommend this event for you next year. This was year one of this event, but it sounds like it will become a yearly event, similar to the great Social Media Camp that is also offered on a yearly basis by the same company, BWest Interactive CLICK HERE.

The site for the SOHO events is here: CLICK HERE

Best Foot Forward

It is happening !! I have been working on plans for a book for several years now. It is finally taking shape. The book has the words “Best Foot Forward” in the title, and is going to be ONE of a series of Best Foot Forward books. This is a very exciting time, because I never thought I could actually write a book. However the more events I attend and the more people I meet who have written their own books; and by speaking with them, I realize I CAN do this. There will be more information in the future about the book, and I am open to ideas of what you may like to see in my next book!!

Happy Reading….

The Fail of NetTalk

If being able to travel (move to a new city) but stay in touch is important to you, then you may end up doing what I did and looking for a phone number/service you can take with you.

I was in this situation a few years ago when I moved to a new town for a job promotion. I looked for a solution for a ‘mobile’ phone number; a number I could take with me where ever I went. I first checked with Telus and Shaw, and neither has a solution. With Telus, the closest solution would be a cell phone plan with coverage where you will be going. I wanted something that would not have to change regardless of where I traveled or moved to, and I wanted it separate from my personal cell phone number that I shared with family and friends.

After a reasonable amount of research, I chose NetTalk. It involved buying a small device that plugged into my computer and my phone, and then setting up an account online.

At first all seemed to work fairly well. I was able to set up a voicemail and the system could take messages and then email them to me; something I love. (Shaw does this too, but with Shaw you must have a land line as well at around $36 a month.) With NetTalk, once I was set up, my cost was only going to be about $45 a year. (The initial device cost for the NetTalk I went with was about $70)

It didn’t take more than a couple months to realize the phone part of the NetTalk system was not being reliable for me. Calls would drop while I was on with someone, or the quality of the call would be very poor. Finally I had to go back to using my Telus cell phone to have a clear chat with someone. I wasn’t totally crushed by this because I could still use my NetTalk number as a voicemail for on ads and cards/posters etc, and I would receive the voice mails as an email in my regular email inbox, so I did not miss the calls, and was able to return them within 24 hours.

I thought I had found a long term solution, because who wants to be giving out their cell phone number to everyone? However, I soon found out that NetTalk would fail me enormously and without timely help I had to move away from the service forever. I now do not trust NetTalk and would never go back to using their service even if it was free.

I don’t know how many customer/business contacts I missed out on while discovering the NetTalk fail, because I would get the emails for voice mails but when I played them, there was nothing there. I assumed they were hangups. You know, the one where the person stays on the line long enough for the voicemail spot where it records your message to start, before they hang up…. I thought that was what I was getting – hang ups. However after not receiving any actual voice mails for some time, I decided to run a test.

I called my NetTalk number, listened to my clear and effective message, and then left my message. I then checked the email from the timing of that message, and it too was blank. I was immediately horrified as I realized I probably had missed many messages, and that people were out there thinking I was just too rude or something, to call them back. I was so upset. I immediately contacted NetTalk support (which itself is quite the process, don’t get me started….) and after approximately 6 months of trying to resolve the problem and having to rely on alternate methods, I finally threw in the towel on NetTalk and had to re-order all my printed materials that had that number on them.

Around the 9 month mark NetTalk customer service aggressively contacted me and would not go away. I told them it was too little too late and to cancel my account, that I had moved on. I was paid up for the year, so there was no way they should have tried to re-bill me come January 1 of the new year, but surprise (no surprise) they did. I also recommend to all my clients that you have a separate credit card for these types of things, and change the number on a yearly basis so you can’t be over billed. (Or get a Debit credit card at your bank, and only put money on it when you are paying a legitimate bill.) Many of these types of companies are quick to bill you but getting a refund can be close to impossible. Don’t hesitate to contact your credit card company and reject these charges. You may have to send in some documentation to back up your rejection, so always keep notes on problem companies like this, once you realize there is a problem.

In all the whole NetTalk experience was very costly for me and my business. I DO NOT recommend this service to anyone. I am still looking for the type of service I want, and at this point all that is, is a number I can use to advertise etc that sends people to a voicemail where they can leave a message, and I then get that message emailed to me. That is all I want, but apparently at present, nobody (reliable/proven) offers it. I may end up looking into a 1-800 service, if I can find something reliable that doesn’t require a land line expense to obtain.

Cell phones today are very reliable and it is all I use at the time of writing this post. One cell phone with a North America plan on it.

Happy Calling !!

Google Phone

How many people are fed up with paying outrageous prices on their cell phones?
Well your wait might be over, because with Google Phone we can call anywhere in North America, anytime we like, for FREE!!

Add on a text anywhere package, and you can be using your ipod or ipad instead of a cell phone for all your communication needs.

More to come on this topic. Send me your questions on the contact page and I will answer your questions.

Facebook Rules (Updated Page Terms)

It is true you CAN now run a contest on your Facebook Page and ask people to comment and/or like a post for an entry. This is a new change from a few months ago when this action could have got your business page shut down.

Being a user of apps, I would rather just use an app and have the data collected for me. However for all those non-app users out there, now you too can participate in the contest game on Facebook.

You can also use likes to vote, or have users message you or the Page as an entry, and more.

Something I did not know that I found interesting is that it is NOT ok to ask people to tag themselves in pictures of a new product in exchange for a chance to win a prize. However you can ask them to submit names of new products in exchange for a chance to win a prize.

Interesting and never boring.

Information interpreted from Facebook Page Promotion Terms:

HashTags on FaceBook

I was surprised to see Facebook finally embrace the hashtag. I thought it would take a little longer before that happened. Many of us have been using hashtags on Facebook for some time now to the annoyance of many users. I have been using them on Twitter for a long time, and unknown to many, they also work on Pinterest, Instagram and of course Google+.

So what is a Hashtag you ask?
A hashtag is a word or group of words connected together with no spaces, and a ‘pound’ (#) sign in front of them, turning that phrase or word into a clickable link, and making it easier for people to find topics or conversation threads they are interested in. Hashtags are used to categorize a topic in order for people to easily follow the conversation. Hashtags got their start on Twitter, where several years ago users started using them to tag individual tweets. It began as a way to group a conversation without the limitations of being followed or following that person. Once the popularity of using hashtags took off, Twitter made them searchable in their search engines. So now when you are searching for a particular topic or niche, the search results are much greater and perhaps more targeted for a particular topic.
I find the connections I am able to make through this method are far more than I would have been able to do just looking on my own.

What will be interesting on Facebook and other platforms allowing hashtags is how long they will end up being. Since Twitter posts are limited to the 140 characters, people have always tried to use as short a hashtag as possible, and on that platform the best hashtags are usually a single word or a few letters. (Such as airports #yyj #yvr, etc to direct a message to a particular city.) I am sure we will see some interesting hashtags appear now that there is less of a space concern.

The best way to understand hashtags is to start using them, clicking on them, and searching them. You will get the idea in no time. For more information on hashtags, or for further training on how to use for business, contact Darlene Goodrick through DiGiCo Marketing.

In the meantime Happy Hashtagging on #Facebook !!

Implementing Pinterest in your Social Media Plan


Have you looked at Pinterest yet? If not, it is worth including in your social media plan. Not only is it fun, but the people spending time on Pinterest are buyers. The click through numbers that turn into buyers is twice as high as that on other social media platforms. This is not something you want to ignore as a business person.

How to get started? Go to and sign up with either Facebook/Twitter, or with an email address. You can select ‘Business Account’ and start setting up your boards. If you need ideas, take a look at other businesses you see on Pinterest that are in your niche and see what they are doing.

To see our Pinterest page in the works CLICK HERE

Check out our Books under the Tools tab, for a great book on Pinterest!!

Video Newsletters are Here!

I am so excited about the launch of the Talk Fusion Video Newsletters feature. Up until now the video email and video autoresponder has been alot of fun to work with, but the video newsletter is the first of it’s kind. For details go to my referral site by CLICKING HERE and see for yourself. Watch for video newsletters coming out with more great information to help you grow your online business.

Social Media Marketing for Small Business

Questions that you may be asked include:

  • What social media are you presently using with your business?
  • Do you have a social media strategy for your business?
  • Have you assigned specific responsibility for your social media strategy..?
  • Have you acquired any new customers via social media?
  • Do you update your BLOG at least once a week?
  • Do you track and measure results of your social media efforts?

Through a series of posts and helpful videos, I aim to take the mystery out of Social Media for Small Business.  Stay tuned for more…!