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Posted by: dcmarketing | on June 25, 2013
I was surprised to see Facebook finally embrace the hashtag. I thought it would take a little longer before that happened. Many of us have been using hashtags on Facebook for some time now to the annoyance of many users. I have been using them on Twitter for a long time, and unknown to many, they also work on Pinterest, Instagram and of course Google+.
So what is a Hashtag you ask?
A hashtag is a word or group of words connected together with no spaces, and a ‘pound’ (#) sign in front of them, turning that phrase or word into a clickable link, and making it easier for people to find topics or conversation threads they are interested in. Hashtags are used to categorize a topic in order for people to easily follow the conversation. Hashtags got their start on Twitter, where several years ago users started using them to tag individual tweets. It began as a way to group a conversation without the limitations of being followed or following that person. Once the popularity of using hashtags took off, Twitter made them searchable in their search engines. So now when you are searching for a particular topic or niche, the search results are much greater and perhaps more targeted for a particular topic.
I find the connections I am able to make through this method are far more than I would have been able to do just looking on my own.
What will be interesting on Facebook and other platforms allowing hashtags is how long they will end up being. Since Twitter posts are limited to the 140 characters, people have always tried to use as short a hashtag as possible, and on that platform the best hashtags are usually a single word or a few letters. (Such as airports #yyj #yvr, etc to direct a message to a particular city.) I am sure we will see some interesting hashtags appear now that there is less of a space concern.
The best way to understand hashtags is to start using them, clicking on them, and searching them. You will get the idea in no time. For more information on hashtags, or for further training on how to use for business, contact Darlene Goodrick through DiGiCo Marketing.
In the meantime Happy Hashtagging on #Facebook !!